Lisa Bamford Discusses Going Rogue: When Creativity Drives International Business (wegginar® 2/5)

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Join Women Entrepreneurs Grow Global® for their next informative and engaging wegginar®, "Going Rogue:  When Creativity Drives International Business," with Lisa Bamford, Director of Global Marketing and Business Development at Sciencix, a manufacturer for analytical laboratory instruments used in medical research.

About Lisa Bamford:

The first season of Lisa Bamford's career unfolded in Nashville, TN in the music and entertainment business, including concert tours, recording sessions, and performances at the Grand Ole Opry. After losing her father to cancer, Lisa pivoted to the field of medical research laboratories, which would eventually lead her to Sciencix.

In 2023, Sciencix was honored at the White House as the U.S. SBA’s National Exporter of the Year winner for excellent support to laboratories in over 100 countries. In 2024, Sciencix received the Governor’s Excellence Award from the Economic Development Partnership of North Carolina for notable international business growth that expanded the state’s global presence and ecosystem. Lisa then went back to Washington, D.C. to receive the President’s “E” Award by the U.S. Department of Commerce for her strategies to generate international business growth.

Lisa holds a Bachelor of Music from Meredith College, post graduate studies in Education and Pedagogy from Belmont University, and a Master of Science from Grand Canyon University. She is President of the NC World Trade Association Triangle Chapter, is a statewide board member of the NCWTA, and serves on the Statewide Advisory Board for the Small Business & Technology Development Center.

Here's what she will discuss during her wegginar:

• How to Turn “Oh, No!” Into “What If?”
• Combine Creative and Analytical Thinking to Fill in Unexpected Gaps
• Don’t Overlook the Humanity in International Business
• And more!

To learn more and to register, visit here.  The program is free of charge thanks to generous sponsors as noted on the graphic.

How Social Media Influencers Can Rock Your Global Business

©iStock/NataliaAlkema

What a story!  And one that everyone can learn from.  White Claw's rapid (overnight) success was due, almost entirely, to a social media influencer.  White Claw is a hard seltzer.

"He [the influencer] came up with a slogan, 'ain't no laws when you're drinking Claws', and it took off from there," said [Chris] Taylor, a Hilton College associate professor. "The last thing a company wants is their alcoholic product associated with law breaking, but it started selling out everywhere."

As the story goes ... "The influencer, with millions of followers, flooded social airwaves with the slogan, even putting it on T-shirts. It created a fervor for a product that wasn't on the radar of the beverage industry at all. Demand went through the roof and soon White Claw was selling out everywhere."

Something to think about.  Taylor goes on to say, "But with the explosion of social media influencers, it's truly a worldwide trend that I believe is here to stay."

Read the entire article on how researchers discover a viral trend in global marketing.