Benefits to Branching Into Foreign Markets

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Global markets offer tremendous potential for developing new customers.  Globalization isn’t a trend, it's a necessary strategy for expansion.  Presently, some 96 percent of the world’s consumers live outside the U.S.  Taking business abroad, therefore, is not only irresistible, but an essential requirement for any future-focused company’s growth strategy.

Here are 5 benefits to branching into foreign markets. 

Develop a Sustainable Global Growth Strategy

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A sustainable global growth strategy is about supporting customers in the countries where they do business. The advocacy gained from that support builds you up in that market.  Yet, many new and scaling companies take an all-or-nothing approach to global growth, believing there’s no point in expansion until you’re ready with the currency, the website translation and the team in place. 

Discover how a sustainable global growth strategy should be a part of your business plan right at the onset.  If you need help with your strategy, visit here. 

The Inspiration Behind Compas Global

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Knowledge@Wharton interviews Yin L. Yin, founding member and the COO of Compas Global, a three-year-old Silicon Valley provider of enterprise software that lets companies view, analyze and plan their global growth strategy on one aggregated dashboard.

The inspiration behind Compas Global was the ability to help technology companies do global expansion in a more structured and efficient way.

Read the interview here.