Who Knew? Dwayne Johnson Has a Tequila That's Going Global

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Created and introduced by founder Dwayne Johnson alongside co-founders Dany Garcia, Jenna Fagnan, and Ken Austin, Teremana® Tequila, a super-premium, hand-crafted, small-batch tequila, has seen resounding success since its introduction in March 2020, initially in the U.S. and then followed by Canada and Mexico.

With more than 640,000 9L cases sold in 2021, the brand is focused on furthering strategic expansions in the US and international markets.  The ownership team is is committed to making Teremana Tequila available to a global audience at retail locations, bars and restaurants around the world. 

Hmm, read more at Stupid Dope.  Yes, that is a real website.  Hard to take the news seriously when it's announced on Stupid Dope but maybe I need a shot of Dwayne's tequila to find it entertaining :-).

Using LinkedIn to Grow Your Business Globally

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Before you develop your LinkedIn strategy and promote your domestic business to a global audience, here are five things you should consider.

1. Understand who your prospect is and go beyond local limits.
2. Understand LinkedIn specifics and how you can best leverage them to go global.
3. Write your LinkedIn headline in a way that will leave your international prospects thinking, "Yes!"
4. Write an attractive LinkedIn summary -- not a resume, but something that might help the reader with a specific need.
5. Understand the cultural habits and customs of the people you are trying to reach.

Read the entire article here.

The Seller Summit

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What is the Seller Summit?  It's tricky.  Amazon recently ran an event, referred to as a Seller Summit, attended by 500 interested in selling via the soon to be launched local version of Marketplace, the third party selling platform which generates more than half Amazon’s total global revenue.  The 500 who attended the event will be on a priority list of those to get an invitation-only to sell via Amazon Marketplace.  (Gee, sounds a little bit like the old Gilt business model where you had to wait to be invited.)

Amazon plans to launch in Australia with both a direct retail presence and an Amazon Marketplace offering of local sellers.

“We held the Seller Summit to encourage and educate Australian businesses on how they can use Amazon Marketplace to take their products to a global audience,” says [Rocco] Braeuniger [Amazon Australia country head].

Read more about how Amazon is quietly building a supplier network for direct sales in Australia.

Facebook Allows Mom-And-Pop Stores to Reach Global Audience

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Facebook's new tool is aimed at providing the tools to help mom-and-pop stores the chance to reach a much wider audience: global.

Businesses can use the new feature by going to Facebook's Lookalike Audiences tool, which recommended new audiences to business owners in their own countries but will now also offer information on international audiences.

This eliminates the need for SMEs to do exhaustive market research, making the step to go global a lot more efficient.

Read more:  Facebook wants to help businesses expand internationally

Today in Global Small Business: All Businesses Are Becoming Global

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What's affecting me, my clients, my colleagues and other global small business owners:

• Find out why all businesses are becoming global.
• How to overcome the two-market plateau.
• Six signs you need a global ecommerce solution.
• Plan and build a web site that taps a global audience.
• Is Shopify leading the ecommerce pack?
• Why small businesses continue to be the backbone of any global economy.