Contemplating New Product Expansion Overseas?

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Everybody loves an international success story.  It goes like this:

Your overseas venture is booming and delivering profits. Your next step might be contemplating new product expansion.  You wonder whether you should create an entirely new product for an overseas market.  What's involved?  What's the upside?  What's the downside? 

Here's a scenario  -- article -- that might help you decide.

Creating New Products to Expand Your Overseas Market