10 Tips to Get You Ready for International Expansion

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Back in the day when I was selling food products overseas, I [Laurel Delaney] received an order for one million bags of snacks. At the time, I was just getting started exporting food products, and a customer in Japan wanted to import the snacks for sale at a major baseball park.

My reaction? You can probably imagine.  It went from a feeling of euphoria to panic:  how will we ever service the order? 

It was a sign we had to go global or remain local. Let’s use my experience to walk through 10 tips to get you ready — just as I had to — for international expansion.

Read more to find out whether your business is ready for international expansion.