What DTC Brands and Retailers Need to Know to Stay Ahead

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With discussions heating up around new tariffs on imports—particularly from China—U.S. brands face a critical question:  how to adapt supply chains without squeezing margins or raising prices in ways that disrupt customer loyalty.  We covered part of the solution, for example, with "Is Manufacturing in Cambodia a Good Alternative to China?" 

Tariffs may seem like a blunt policy tool, but their impact on everything from sourcing to pricing strategy can be complex, significant, and lasting.

Who decides on tariffs?  What will be the potential impact on supply chains and costs?  How do you mitigate the impact?  Find out more on how to adapt for long-term resilience.

Amazon Audience Targeting: Increase Your Revenue, See Real Conversions and Maximize Your Ad Budget

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If you’re looking to increase your revenue and see real conversions, Amazon audience targeting helps maximize your ad budget. 

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month, many sellers focus all of their efforts exclusively there rather than open their Direct to Consumer (DTC) website.

eCommerce brands will see greater success by narrowing their target audience rather than selling to every consumer in the world.

Learn about three basic types of ads that appear in specific places with Amazon targeting.

Turning An E-commerce Accelerator Into a Billion-Dollar Business

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Serial entrepreneur Somdutta Singh aimed to carve out a profession of her liking. Born to doctor parents from Kolkata, the first-generation entrepreneur has launched several ventures over the years.

“At a very early age, I had decided this was not the life and future I would want for myself. I wanted freedom of choice. I wanted to travel the world and have a better work-life balance. I was determined to break tradition and chase my dreams," say Somdutta.

Her latest startup, Assiduus Global Inc. — an AI-powered cross-border ecommerce accelerator — helps direct-to-consumer (D2C) brands launch, scale, and grow across ecommerce marketplaces and geographies by enabling their digital commerce through end-to-end distribution and supply chain management.