Today in Global Small Business: Access the World

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What's affecting me, my clients, my colleagues and other global small business owners:

• From small business to global BIG business.
• Facebook is powering small business to access the world.
• Quote of the week:  “Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal—a commitment to excellence—that will enable you to attain the success you seek." – Mario Andretti, race car driver
• Where is global e-commerce going?  Here are 5 takeaways.
• Small business lender Kabbage is expanding to India.
• Experiential learning at its best:  wegg® on-the-ground workshop March 13 in Chicago with Kiesque CEO Jacqueline Smith.  Learn more and register (limited seating):  https://www.eventbrite.com/e/wegg-workshop-roundtable-discussion-with-jacqueline-smith-ceo-kiesque-tickets-56688344364 

According to Edelman EVP Marisa Puthoff, Small Biz is Big Business

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How do you reach and get a positive response from busy global small business owners?  I can speak from experience on what might be needed but Marisa Puthoff, EVP at Edelman, does a great job discussing what you should or shouldn't be doing when vying for the attention of the small business audience.

Here's a glimpse at one of her tips:

Leverage Influencers. SMB owners don’t think of themselves as small. They think of themselves as business owners. And they want what any business owner wants: Access to resources and tools to help them grow their business. Before you begin a campaign, first consider reaching SMB owners when and where they are already seeking information. 

Read more:  #SmallBiz is Big Business