Instacart to Acquire Retail Tech Platform to Fuel International Expansion

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The deal for Instacart to acquire Instaleap will give Instacart a grocery-specific fulfillment solutions services platform.  It will also expand access to established retailer relationships outside of the United States, including with major grocers such as Cencosud in Latin America and Continente in Portugal.

Instacart said the acquisition is part of its efforts to advance its presence internationally and that it is seeing demand outside the U.S. for its enterprise offerings, which include its e-commerce, in-store, advertising and data technologies. 

How to Get a 131-Year-Old Workhorse Chocolate Brand to Worker Harder?

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The candy and snacks maker Hershey, whose portfolio also includes famous names like Reese’s and Twizzlers, has increased its marketing budget by 20% to fund the brand’s first new advertising campaign in eight years. The Hershey Company spent $600 million total on advertising expenses in 2024.

Hershey wants its 131-year-old, workhorse chocolate brand to work a little harder.

“Our goal is to fill in the gaps,” she [Stacy Taffet, chief growth officer of Hershey] said, referring to candy shopping occasions outside of Halloween and Easter, and to households without children who eat sweets.

Learn more about Hershey's plan to experiment with new product iterations to grab headlines and drive year-round sales.  You'll also learn a little about the power of familiarity.

Find Wi-Fi

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Facebook's 'Find Wi-Fi’ goes global and will allow billions of users to locate their nearest Facebook hotspot. And it will help especially small businesses in attracting more visitors to their venues.  It’s a simple Internet access extension of Facebook’s booming social media advertising business.

The service – including the value proposition for small businesses in particular – should be very attractive in emerging markets such as Asia and Latin America, where wireless data is often scarce or expensive or both.

Learn more here.