There is Money in Global Podcasting

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Podcasting may be a relatively small industry in the U.S, but if anyone had to guess, Spotify has bigger ambitions than that.

Spotify is in advanced talks to acquire Gimlet Media, the Brooklyn-based narrative podcast company, for more than $200 million in cash, according to Recode.

The U.S. podcasting industry brought in $314 million in ad revenue in 2017. Yet the global picture is much different.

Read more: no, podcasting is not a small business.

Oh, and check out the ultimate guide to the best business podcasts here.  They forgot one:  The Worldly Marketer.

Manage a Spotify Ad Campaign for Your Global Small Business

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Listen up global small business owners.  You now have access to a powerful tool to reach potential new customers.  With the new self-serve advertising platform called Spotify Ad Studio, you can now create and manage a Spotify ad campaign for your small business.

The big question for a small business is, will an audio ad have any impact in today’s video-centric world? According to a 2017 Nielsen Media Lab study, Spotify cites audio ads had 24 percent lift compared to display ads. What this means is, with the right platform, such as Spotify, your audio ad spend will go further to engage with your customers.

Read more:  Small Businesses Can Now Advertise on Spotify with New Ad Studio Launch