Play Globally

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The American brand of humor in movies is attempting to play globally. The rising clout of international audiences is a sea change for Hollywood. Studio executives look more than ever toward foreign box office appeal when making a movie.

Why? Because foreign ticket sales represent nearly 68% of the roughly $32 billion global film market, up from roughly 58% a decade ago, according to Screen Digest Cinema Intelligence Service (global media intelligence).

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World-wide ticket sales, by country.