Leverage Search Engine Optimization (SEO) to Go Global

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Going global via your web properties is a whole new ball game but the question comes up more often than not:  How do I get the world to find me?

Marc Purtell takes a stab at the subject with, "How to Take Your Brand Global with SEO." One of his many key points:

One of the most important steps in achieving international success for a brand is garnering performance of its Web properties in international search engine results.  Strong organic search performance across a multitude of nations and regions will build both brand awareness and brand influence across the globe.

I talk about this topic extensively in chapter 15 (web translations) of my new book:  Exporting:  The Definitive Guide to Selling Abroad Profitably coming out December 18, 2013.

Read the entire article here.