P&G Extends Reach to Some of the Most Populous Countries in the World

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The U.S. and Europe are in a slump so Procter and Gamble plans to target India -- where consumers remain a tough sell -- for its international expansion push.

Read more here.

P&G India here. P&G India: brands.

Purpose-Based Global Marketing

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Jim Stengel, a former global marketing officer for Procter & Gamble who retired from his post last fall,, has started his own firm, The Jim Stengel Company, LLC. The firm focuses on “purpose-based marketing." He plans to consult, author a book and serve an advisory role to MarketShare Partners.

He knows a thing or two about global marketing. Check out his site.