Amazon Prime Day Ignites Global SME Sales

©iStock/Jaroslaw Killian

Data from Statista show that Small Business Saturday in 2017 generated around $2.43 billion in ecommerce retail sales in the U.S. That figure doesn’t get further broken down by the actual size of businesses that generated revenue, or by ecommerce platform, so it’s fair to assume that it includes all retail activity on that day.

"Prime Day [Amazon] is just getting started for us, but we're already seeing 10 times our average day sales," Kelly Fedio of One Savvy Life, a small business that sells on Amazon, said in a statement.

Learn more about how global small-, medium-sized business sales eclipse $1 billion on  Amazon Prime Day.

Luring Customers From Around the World

©iStock/lbrix

From a rummage sale of obscure products to 36 hours of discounts on major brands such as Samsonite luggage, Callaway golf clubs and General Mills cereals, Amazon.com Inc.’s fourth annual Prime Day event lured shoppers from around the world.

The promotion was the biggest shopping event in the company’s history, surpassing Cyber Monday, Black Friday and the previous Prime Day. Members bought more than 100 million products, Amazon said in a statement.

Small businesses also got a piece of Prime Day.  Amazon has millions of merchants selling goods on its marketplace, mostly small and medium-businesses that had sales exceeding $1 billion during the promotion, Amazon said.

Read more here.