An Unrecognizable Brand Goes Global

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Athletic Propulsion Labs (APL) is a new player from California that is climbing the ranks to take on rivals such as Nike and Adidas.  It is considered an unrecognizable brand that is going global.

APL is different from shoe brands like Nike and Adidas. These big labels have become household names and their logos are globally recognizable. But instead of competing by forcing recognition of its own logo, APL is lettings its design speak for itself.

Learn more about how APL is paying attention to its core customers and outshining the glimmer of the Nike Swoosh or the Adidas triple stripe.

The Globalization of Sports

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I call it the globalization of talent, period.  E.g., Lady Gaga, for one. But it also works in sports.  The Olympics prove it.

If you practice hard and have the talent, people will respect you for what you do on the court. It’s a competition of your abilities, not anything else. It also goes to show that at the heart of it, kids born and raised in different countries are not so different after all.

The globalization of sports in one Nike commercial