Netflix Launches in More Than 130 Countries

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The Wall Street Journal interviews Neil Hunt, chief product officer at Netflix Inc., who discusses Netflix’s ever-evolving algorithm for a global audience and its challenges in developing markets.  Mr. Hunt is responsible for making the service behind the buzzy shows work without hiccups, which has become more complex.

In January, Netflix launched in more than 130 countries: a host of developing markets with new cultures and languages, different states of internet infrastructure and varying levels of consumer comfort with credit-card payments.

Here are edited excerpts of the interview.

Read more:  What's New on Netflix:  A Big Push to Go Global

Netflix has been talking about expanding internationally since 2010.

Netflix Poised to Expand Internationally

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According to Netflix CEO Reed Hastings, Netflix Inc. is “primarily a streaming company that also offers DVD-by-mail.”

In addition, the company is also looking to expand internationally. Already, Netflix is available in Canada. However, the company is considering moving “beyond North America” in the second half of 2011. It’s unknown which countries Netflix has its eyes one, but the company is expected to invest up to $50 million trying to expand to countries other than United States and Canada.

Source:  Erictric

Posted by:  Laurel Delaney, The Global Small Business Blog