Today in Global Small Business: The Backstory on Globalization

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What's affecting me, my clients, my colleagues and other global small business owners:

• The world has undergone a transformation in the structure of the global economy – known as "globalization."  This commentary examines the why and how behind it all.
• The global economy's 200-year growth spurt – and what comes next.
• Quote of the week: “Globalization for a startup is exciting; you have to learn so fast about the different cultures of the world." – Adam Neumann
• Marriott International is expanding its global footprint for future growth.
• Three key aspects to get in line when expanding globally.
• Mews secures $100 million to fuel global expansion and accelerate strategic acquisitions of hotel technology

How Marriott Deals With an Uneven Post-Pandemic Revival

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Marriott, the world’s largest hotel company by rooms, is staggering the rollout of its 'Power of Travel' global marketing campaign for its Bonvoy loyalty program in Asia-Pacific because the world is dealing with an uneven recovery from the global pandemic

While the campaign has been launched in some markets, where the recovery is more evident, its rollout could be delayed to September or beyond in other markets across the region.

Is the Marriott global campaign perfectly timed - for the United States, Europe and Asia-Pacific?  Find out here. 

Global Hoteliers Look to China, India and The Middle East for Growth

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As the recession bites, global hoteliers are looking to the east's underserved leisure markets. It will take time because of barriers to entry. For most, this target for now takes up only a small fraction of overall business.

China, the world's fastest-growing economy, is expected to expand 6.5 percent this year, according to the International Monetary Fund. That's a slowdown from 9 percent growth last year but way ahead of the 2.8 percent contraction forecast for the United States in 2009.

Find out what U.S. based Marriott, Starwood, Intercontinental Hotels and France-based Accor are doing to go after a slice of the global pie -- here.