Affective Trust in the Global Marketplace

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Affective trust.  Do you know what it is?  According to Chua's article, "Building Effective Business Relationships in China:"

The second type is trust from the heart (affective trust), which arises from feelings of emotional closeness, empathy and rapport and is more complex to develop. 

Read Roy Y. J. Chua's summary on "trust from the head" and "affective trust:" Building Effective Business Relationships in China (requires registration if you want to read the entire article at MIT Sloan Management Review and worth a look to uncover a vast amount of global business knowledge).*

*3 free articles per month, $6.50/article thereafter.

Related article here.

Benefits of Offshoring When You Think Wide

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Too many organizations mistakenly limit offshore work to routine tasks.

More broadly, our research has implications for what kind of work is “offshore-able.” We believe that if Western companies focused more on fostering collaboration between workers separated by geography and culture, and less on forcing offshore workers to perform tasks in very specific ways, the range of work they could source offshore would be significantly expanded. Companies struggling to fill talent gaps in semiconductor-chip design, drug discovery, engineering and other intellectually complex areas could draw on high-quality and growing talent bases in countries like India and China.

Read the entire article here.