What CP Brands Must Do to Reignite Relevance for Consumers, Customers and Capital Markets

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For decades, scale brought success to consumer products (CP companies).  They built mass-market brands that people trusted, believed in and even loved. They became part of the fabric of our daily lives. And they did it globally. But the rules have changed – and many big CP companies are facing a relentless drift toward irrelevance. 

Learn why.

Companies Combating Climate Concerns Benefit With Additional Revenue Growth and Earnings

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The EY organization announced the release of the 2022 Sustainable Value Study, a survey of over 500 chief sustainability officers and equivalents representing companies worth more than US$1b around the world.

The survey finds companies taking decisive action to combat climate concerns are benefiting from unexpected financial value in areas like revenue growth and earnings, with 7 in 10 seeing financial benefits that exceed their expectations. 

Those companies taking the boldest steps are also seeing unexpectedly positive benefits in areas like staff retention, recruitment, brand perception and customer purchasing behavior.

Read more on how businesses are finding unexpected benefits from climate initiatives.

Australian Toy Retailer Wins EY Global Entrepreneurship Award

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Who won?  Melbourne, Australia-based Moose Enterprise who produces its You-Tube friendly Shopkins.  Shopkins (see Shopkins World) is a range of miniature toy characters fashioned on typically mundane items found in a supermarket.

The brightly coloured figurines are no more than three centimetres tall. Kids can collect, share and trade the figurines, which have unique faces and names. For example, there is a chocolate chip biscuit named Kooky Cookie, a candy bar named Cheeky Chocolate and an apple named Apple Blossom. They are sold with tiny plastic shopping bags and baskets, ready to be filled, much to the delight of parents worldwide.

Rumor has it that Moose products are sold in more than 80 countries and is currently the fifth largest toy manufacturer in Australia and fourth largest in the United States.

See how Moose Enterprise won the EY award and continues to carve out a global marketplace for its products.

Read more:  Shopkins success:  Toy retailer Manny Stul wins EY global entrepreneurship award