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Producer Basis Science Inc. is coming out with a health-information
device that doubles as a wristwatch. They refer to the device as a
wrist-based health tracker and recently
added health guru Deepak Chopra and innovation evangelist Esther Dyson as advisers.
Users
wear the water-resistant Basis 'smartwatch' while it monitors things like
activity, heart rate, sleep patterns and perspiration.
The
San Francisco company started shipping the 'smartwatch' priced at $199 in
December 2012 and is currently sold out with a waiting list that is a
mile long.
What I don't know is if that waiting list is local or global.
It can't hurt that Basis Science has Chopra and Dyson on board.
When
you add stars as advisers, it's a fast way to get global traction.
As
a small business owner, it would be hard to do this on the cheap.
Perhaps setting aside a small percentage of equity to advisers and employees might work provided it is based on
what needs to be done (execution).
Learn more about Basis Science, Inc.
here.
Two
related questions for today: Will 2013 by the year of the 'smartwatch?'
And will Apple and Samsung play in the space?
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