Alibaba Courts the U.S. and Europe to Get Global Growth

©iStock/Robert Way

Chinese e-commerce giant Alibaba is ramping up its global expansion with new services aimed at attracting small businesses in the U.S. and Europe.

Alibaba.com — the company’s business-to-business platform which sells to companies outside China — is launching “Alibaba Guaranteed.”  The new service will provide buyers with greater certainty on delivery, payments and dispute settlement.