Branding Globally: Everything You Need to Know

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Here's a sneak peak at the Brand Quarterly Issue 16 - Global Marketing Special Edition:

•  Why We Shouldn’t Translate Marketing ... And Why We Do It Anyway
Wayne Bourland

•  Social Media Analytics For Global Brands
Andrew Bruce Smith

•  A Guide To Globalization: Balancing Global Messaging With Local Relevancy
Paula Shannon

•  3 Steps To Tame Global Content
Andrew Lawless

•  Open Mic: Global Branding And Marketing
With members of the Brand2Global Advisory Board

•  Facing The Challenges Of Multilingual SEO
Gary Muddyman

•  Language Benchmarks For Global Content Campaign Management
Benjamin B. Sargent

•  Culture Plays A Vital Role In International Marketing Efforts
Spencer Waldron

•  Social Media Experiences: Building Brand Attachment, Globally And At Scale
Frank Durrell

Full access (added 7.14.15) here.

A Few Insights From Global Marketers and Localization Experts

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Check out the first special edition of Brand Quarterly where they have gathered insights from global marketers and localization experts - from companies such as Cisco, SAP, Lego and Mastercard.

Yes, you can learn a thing or two from the big guys when it comes to international expansion.

Read the 68-page free report:  Brand Quarterly July 2014 - Global Marketing Special Edition By Vesey Creative