High-Tech Middle Market Companies in Emerging Economies: This Could Be Your Moment

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Emerging economies face daunting challenges.  One in particular is creating a positive climate for growth, one in which companies large and small can find markets inside and outside the country.

Brazilian media and private equity leader Eduardo Sirotsky Melzer has a message for high-tech, middle-market companies (e.g., typically a $300 million to $500 million investment per deal) in emerging economies: This could be their moment.

Melzer says, "People are told to launch enterprises that are adjacent to something they already do. But that mind-set will never lead [them] to start a truly new business."

One question asked of him in the strategy+business interview:

Do you see companies starting in Latin America and then moving into more of a global or regional focus?

MELZER: One challenge for Brazilian companies is to develop global brands that can succeed in North America, Europe, and Asia. I think it’s partly a mind-set issue. These middle-market companies, in particular, have to have the willingness and energy to think globally.

Read more about Eduardo Sirotsky Melzer's interview with strategy+business:  Start Small and Think Globally.