Luring Customers From Around the World

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From a rummage sale of obscure products to 36 hours of discounts on major brands such as Samsonite luggage, Callaway golf clubs and General Mills cereals, Amazon.com Inc.’s fourth annual Prime Day event lured shoppers from around the world.

The promotion was the biggest shopping event in the company’s history, surpassing Cyber Monday, Black Friday and the previous Prime Day. Members bought more than 100 million products, Amazon said in a statement.

Small businesses also got a piece of Prime Day.  Amazon has millions of merchants selling goods on its marketplace, mostly small and medium-businesses that had sales exceeding $1 billion during the promotion, Amazon said.

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