Showing the Way Ahead: Cloud Based B2B Startups

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According to Samir Kumar, Managing Director of Inventus Capital Partners, when it comes to building a truly global business, it is perhaps cloud based business-to-business startups that are showing the way ahead.

Companies such as Unbxed, Tricog and Insta Health building robust businesses almost entirely targeting global markets. From a time when fledgeling companies had to spend precious resources on feet-on-the-street salespeople, today the internet has drastically decreased most such expenses. 

"Entrepreneurs need to remember that for a strange company from India to unseat incumbent rivals, they need to show up with something more than just lower pricing," says Kumar.

Read more about what is most challenging for global-minded startups.