In the case of Nigerian-based Access Bank, they aspired to become a solid brand, not just a cool logo or advertisement, that would command respect in many sectors. And they achieved it.
"While innovation, excellent risk and corporate governance framework might be the advantage we have over our competitors, the [Access] Bank is propelled by a vision of becoming the world’s most respected African Bank, and this requires us to do things differently to standout. He [Access Bank Group Managing Director, Herbert Wigwe] thanked the bank’s stakeholders for their support and assured them of improved performance in the years ahead."Read more about Access Bank's story here.