Why's this happening? Many new technology trends are creating efficiencies. Here's one for example:
Social media gives SMBs greater heft in [global] marketingLearn more about the other technology efficiencies: How emerging technologies can help SMBs go global.
Till the advent of Twitter and Facebook, could anyone have imagined a small startup going head-to-head with a big corporation from across the globe? But on social media, the advantages of deeper pockets seldom hold true, and it’s possible for a young upstart to quickly get noticed and build up its brand simply by being more responsive and observant.