Connecting with customers all over the world is easier said than done. According to Heidi Lorenzen, "One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication." She goes on to ask a key question: "How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages they speak?"
The Global Small Business Blog (GSBB) was founded on July 20, 2004 by Laurel Delaney (pictured) for the purpose of helping entrepreneurs and small businesses expand their businesses internationally. It is ranked No. 1 in the world for entrepreneurs and small businesses interested in going global. Learn more about Laureland visit her company GlobeTrade.com.
2nd Edition Available NOW (2016) and endorsed by Jim Collins!
"Good to Great" best-selling author Jim Collins says, "Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether―and how―to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance.”