According to the report, the firms in this year’s Global Top 25 list have grown over the years, together reaching an estimated $21.5 billion in annual revenue in 2013, which represents about 54% of total worldwide expenditures on marketing, advertising and public opinion research services for all for-profit firms as estimated by ESOMAR.
From a global standpoint:
In 2013, 55% of the Global Top 25 firms reported revenues from countries outside of their home countries, down slightly from 54% in 2012. Only one firm—Video Research in Japan—reported revenue only from inside of its home country. At the other extreme, 93% of Ipsos’ revenues came from outside France.Read on to learn about the growing internationalism of research firms, and the continued best practices they implement.
The 2014 AMA Gold Global Top 25 Report