Graham says, "We believe in solutions rather than just selling products to people." He claims it is about "just building friendships. You also have to be able to do karaoke quite well."
Read the interview here which has been edited for length and clarity. Here's a snippet on one of the questions:
Q: What's the secret to successfully managing people in Russia?Related article: How to Enter the Russian B2B Market
A: It is the same as everywhere. It is about communication, clarity around objectives, proper delegation of authority. You need to give people responsibility. They need coaching. It does not happen overnight. The default mechanism is 'oh, I need to check with my boss.' But the principles are the same.