Here's the first one: Take on top-line growth.
“Many CMOs find themselves with one foot in branding, one in the post-digital world and one hand on a compass trying to figure out what’s next. The role of the new CMO has changed, they are no longer just ‘cost centre’, but vital asset owners, who are responsible for driving business growth.” - Lee Hawksley, managing director of Salesforce ExactTarget Marketing Cloud, Australia.
To learn more, read: Research Reveals Top Five Expectations for the New CMO
Note: The report is based on an online survey of 228 global marketing leaders.