Here's a clip from the interview:
Kerrigan: What are the first steps a business owner should take in selecting a market, or markets, for exporting?Read the entire interview: Business Success Strategies Q&A with Laurel Delaney: Going Global for Business Growth
Delaney: There are a variety of methods to locate the best–meaning the right–potential foreign markets for your product or service. There is a wide range of efficient methods to research export markets and get export-market data and intelligence. I outline those resources in chapter 12 of my book. But make no mistake, there is no getting around the fact that market research is not a tidy, linear process, so you have to get yourself organized first.
In deciding to concentrate your sales efforts, choose a market that intrigues you, presents a competitive advantage or offers ...
A big thank you to Karen for promoting and supporting our global trade work all these years. She is called America’s “entrepreneurial envoy” and “small business ambassador” for her extensive work overseas. Karen adds at the end of the interview (and we endorse her statement):
"SBE Council has endorsed legislation in the House and Senate to give President Obama Trade Promotion Authority. It is critical that the United States regain the leadership mantle on supporting and advancing trade agreements with countries and regions across the globe. Global trade has a profoundly positive impact on the U.S. economy, job growth and international competitiveness."