Marc Purtell takes a stab at the subject with, "How to Take Your Brand Global with SEO." One of his many key points:
One of the most important steps in achieving international success for a brand is garnering performance of its Web properties in international search engine results. Strong organic search performance across a multitude of nations and regions will build both brand awareness and brand influence across the globe.I talk about this topic extensively in chapter 15 (web translations) of my new book: Exporting: The Definitive Guide to Selling Abroad Profitably coming out December 18, 2013.
Read the entire article here.