What does that mean for everyone?
Judging by the spectacular results, BuzzFeed has turned “virality” into a science: Thanks to advanced analytics and tools of Big Data, they know exactly what needs to be said—and how—to get the story shared by most people. Its approach is best described as Taylorism of the viral: Just like Frederick Taylor knew how to design the factory floor to maximize efficiency, BuzzFeed knows how to design its articles to produce most clicks and shares. The content of the article is secondary to its viral performance.Whether you agree or disagree, the article is worth a read.
Read the entire article: Duolingo, BuzzFeed partnership: The translation project is terrible for foreign news