Crafting a Global Ecommerce Strategy

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In developing a global ecommerce strategy, the human side of your enterprise must be taken into consideration.  Do you have the right people on board?  Do you have enough people on board to execute on a strategy?  Yet before you can make these decisions, you must know what you want from your business - a real catch-22.

The article below will provide solutions to the challenges at hand and help guide you in the process.

Read the entire article:  How to Craft an Ecommerce Strategy and Recruit the Right Team to Implement It

Note:  I devote an entire chapter to ecommerce in my new book, "Exporting:  The Definitive Guide to Selling Abroad Profitably."