... pushing its spring women’s show in London out across 11 social networks, its own digital flagship and through 13 live-streams on outdoor screens set up in locales from New York’s Times Square to Hong Kong’s Worldwide House.And it can't hurt that they partnered with Apple:
Apple approached Burberry to exclusively use the iPhone 5S to capture images and video before, during and after the show, and Twitter’s real-time reach resulted in tens of millions of impressions for content relating to the event.A first on numerous fronts and thus far, it appears to have worked.
Read the entire article: Burberry's Spring Show Goes Global
Key insight: Don't just use the United States social media platforms to launch your brand globally. Use other country's popular platforms such as Japan’s Sumally and China’s Sina Weibo, Douban and Youku. I talk about this in my new book, "Exporting: The Definitive Guide to Selling Abroad Profitably" (chapter 6).