"Numbers sometimes mean much more than the data they represent. People often have lucky numbers that carry emotional significance to them." He goes on to say: "But lucky and unlucky numbers can vary by culture. When selling into Greater China, Japan, and Korea, retailers need to be aware of these numbers and use them to their advantage when possible."
Read the entire article to find out how to avoid the unlucky numbers in your international pricing strategy and concentrate on the lucky ones:
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