Friday, August 02, 2013

Issa London to Become a Global Lifestyle Brand

BIG plans for the future:  Issa London to become a "global lifestyle brand."

What is Issa London?  Issa London was founded in 2004 by Daniella Helayel and since become known worldwide for its highly versatile design collections that complement a range of timeless pieces appropriate for any occasion and body shape.
The British label was thrust into the limelight after Catherine Middleton, Duchess of Cambridge, opted for one of its flattering blue wrap dresses when she announced her engagement to Britain's Prince William in 2010.
Watch for Issa London to collaborate with Banana Republic next month, which includes a version of Catherine Middleton's engagement dress.

Read the article:  Issa London Going Global 

Issa London now wholesales through 350 stockists globally, manages a vibrant e-commerce platform, has a free-standing boutique in Tokyo, and plans for the opening of a Boutique in Sao Paulo, Brazil at the end of 2013. 

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