So your back of the napkin strategy would look like this for your new business:
1. Go global first.
2. Go domestic (local) later.
It's that's simple. Read the entire article: How To Go Global and Win Big With your Startup
Lead paragraph to article:
The US is a global leader in Internet and smartphone penetration and use, but the rest of the world is catching up fast. With a good part of the growth for consumer products happening abroad, the question isn’t if you should go global with your startup, but how and when.Related post (1/30/13): Startups Going Global