Friday, March 15, 2013

To Become a Winner, Find Clever Ways to Outperform Larger Competitors

In a new book, The New Emerging Market Multinationals:  Four Strategies for Disrupting Markets and Building Brands, the authors say:
Just how do you win against larger competitors who have more resources than you? A new wave of smaller companies from emerging market countries have discovered that you can not only win, but have the advantage over larger companies. It's just a matter of deploying your resources — however limited they are — very strategically.
Read the entire article: What Small Business Can Learn from Emerging Markets

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