Friday, March 08, 2013
Extending a brand globally through franchising requires minimal investment and offers a huge upside potential on scaling capabilities. Further, you don't have to be big to franchise. You just have to have a successful model.
Below I examine what is international franchising, its benefits, examples of companies that have successfully franchised internationally, how to get started in franchising and where to look for additional help.
Read the entire article: International Franchising: A Global Strategic Initiative
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