The dragon represents power and superiority. This was the Year of the Water Dragon (the last Year of the Water Dragon was 1952). Next year the Chinese New Year falls on February 10th and it is the Year of the Snake.
The Chinese New Year, known in China as Spring Festival, is the country's most important holiday.
To fully understand the significance of the Chinese New Year and how to leverage it for greater brand development, download:
- Report: The Chinese New Year in Next Growth Cities (7MB, 80-page PDF file)
- Online book
Illustration credit: The Chinese New Year - WPP