Kleisteriee shines a magnificent light on his firm's global strategy. The company aims to boost emerging-market sales from 30% to 50% by 2015 by focusing on China.
An interesting snapshot:
WSJ: What do companies have to do differently now in emerging markets?Read the entire interview here.
Mr. Kleisterlee: It does not suffice to serve only the metropolitan areas. In India and in China you need to have good rural distribution.
Increasingly we, and also our competitors, develop products in these emerging markets for the emerging markets. So it is not a European or a U.S. concept that gets sold in China or India but things that we have designed, engineered and manufactured locally for the local market.
By the way, I did not know Philips has an online store.