By golly, Andy Nulman (who has worked with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event) has a brand new book coming out called "POW! Right Between the Eyes: Profiting from the Power of Surprise."
I am a big fan of the power of surprise (don't really know much about Andy until now). We have a Surprise Me! link on the right sidebar of The Global Small Business Blog where, if all else fails, you can still manage to find something useful on how to take a business global.
But back to POW! Haven't read it (no advance copy -- unfortunately) but it looks terrific and just what the global economic doctor ordered for all of us. Among other interesting gems, here's what you will find covered in the book:
• Why surprise is crucial.
• What is this thing called surprise?
• What surprise ain't.
• Shock 101
• The art of the business of creating surprise.
So, get ready. The book is set for release February 24. Find out more here. And catch Andy's blog about surprise here.
Now, surprise me by emailing (or commenting here) to say you've gone global (and not fishing)!