The term "crowdsourcing," was coined by Jeff Howe, Contributing Editor of Wired Magazine which simply put, is outsourcing work using the Internet to a large group of people.
More recently, crowdsourcing has hit the design community and has become a viable way for small businesses that cannot afford big name design powerhouses yet want something more than stock clip art to get great design results. There are freelancer listing sites like Guru and Elance along with crowdSPRING.
crowdSPRING, although only 4 months old, has already garnered 5,000+ creatives in over 125 countries. Projects are posted every day from non profit organizations, small businesses, rock bands and just about everyone else on the planet!
The small company of eight in Chicago has greatly expanded since its inception, and its thriving community shows that crowdsourcing is a viable alternative to the traditional design model.
Check out crowdSPRING to see the diversity of creatives and projects, and see what you think. Maybe post a creative project; watch the world contribute ideas; and, choose one you like.