Monday, July 14, 2008

Take On The World

Should a big company like Sony appoint the midsize ad agency that helped make Bravia flat-panel television famous in Europe, Fallon Worldwide, to lead a global ad campaign?

If it were your decision, would you run ads for every part of the world with one unified message? Is it better to make ads that can run anywhere in the world or to tailor spots to regional sensibilities?

Tough questions. Find out more here.

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