The New Year of the Tiger

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With a population of 1.3 billion whose per capita income is expected to double over the next 10 years, and a consumer market that is expected to grow to $14 trillion by the year 2025, it's no wonder foreign companies are investing billions to reach today's Chinese consumer. Research reveals a growing demographic of generally younger, affluent, urban Chinese consumers who are willing to consider foreign brands.

Think you can translate your brand for the savvy Chinese shopper?

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