Are You No. 1 Globally?

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In a bid to be No. 1 globally, Japan's top retailer opens a flagship Uniqlo store in Manhattan.

The unveiling of Uniqlo's new global flagship store was audacious, even to the jaded habitués of Manhattan's SoHo. At 36,000 square feet, it's the area's second-largest retail showroom after Bloomingdale's, dominating a block packed with rivals like H&M and Banana Republic.

The cool Japanese retailer tried to build buzz by blanketing the city with ads featuring offbeat celebrities like Sonic Youth guitarist Kim Gordon (pictured). It worked: Holiday crowds flocked to the slick emporium that seemed to have popped out of nowhere.

What are you doing to create global buzz?