I'm not a big fan of using eBay to go global. It limits you in so many respects because you sell one item to one buyer. Although you can do this and claim to have "gone global," it's just not the real deal. The real deal is this: Selling full containerloads of products to hundreds of thousands of customers across the planet.
So let's see if I can get a couple of other experts to weigh in with their comments on this December, 2005 commentary. For example, it doesn't have to be so complicated to ship products across borders. UPS has a great, convenient service for small businesses expanding internationally, whether you're shipping one item or several cases. And they're not paying me to say that!
John Yunker, a web globalization expert over at Byte Level Research, might have something to add concerning translation.
Lastly, I wonder if the folks at PayPal (now owned by eBay) want to make a comment or two ... lucky for them, BidPay, which is mentioned in the article as even better than PayPal -- has since gone out of business!
Read the article here.
P.S. Going global is nowhere near as hard as the author makes it look! Trust me!