Thursday, October 28, 2004

Determining Which International Market To Enter: Start Here

In globalEDGE

I stumbled upon this incredible analysis for determining which international market has the most potential for your product or service offering. The focus of the study is to rank the market potential of 24 countries identified as "Emerging Markets" by The Economist. The country listings are then broken down into nine categories: market size, market growth rate, market intensity, market consumption capacity, commercial infrastructure, economic freedom, market receptivity, country risk and overall market potential index.

Find out why Hong Kong, Singapore and South Korea have such high ratings. Should they be considered as the top three markets for your product?

To find out more, visit:
Market Potential Indicators for Emerging Markets -- 2004

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